"I guide individuals and organizations through the process of change and growth with the goal
self-determination
value creation–
and long-term effectiveness
of achieving."
Florian Höfling
Newsletter
“...Florian helped me realize what I had been searching for—something that had always been right in front of me, but I had been seeking in the wrong direction for too long…”
Filippo Bianco, Member of the Management Board & Head Investment Bank UBS Europe SE
coaching & consulting
Self-Determination
By fostering self-leadership, authenticity, and perspective shifts, I enable you and your team to fully utilize your capabilities and optimize decision-making processes. This leads to increased satisfaction and motivation for both individuals and teams, which directly impacts effectiveness and performance.
value creation
By encouraging you and your team to think outside the box and develop innovative solutions, a culture of continuous improvement and creativity is established. This enables process optimization and the discovery of new growth opportunities, resulting in a significant increase in productivity that benefits both individuals and the team.
long-term effectiveness
This represents my understanding of sustainability. It involves achieving lasting change through gradual yet targeted development strategies and action-oriented measures. This principle ensures motivated and empowered individuals and teams as the foundation for tomorrow's success.
My approach integrates these three core aspects into a dynamic, interactive, and empathetic coaching and consulting process.
My approach integrates these three core aspects into a dynamic, interactive, and empathetic coaching and consulting process.
“…Florian Höfling doesn’t sugarcoat or correct; he encourages you to boldly follow your own path as a leader…”
Elisabeth Bröring, Managing Partner, MWT GmbH & Co. KG
Services & Offerings
Executive Coaching & Consulting
In the dynamic business world, executives and senior managers are constantly faced with new challenges and changes that require strategic thinking and goal-oriented action.
As your executive coach, I work with you to develop individualized solutions to enhance decision-making quality, improve team productivity, and foster a culture of active change.
Organizational Consulting & Team Development
Effectively collaborating teams are crucial for your company's success in today's fast-paced business world.
My consulting services aim to refine your corporate vision and develop effective strategies that promote strong engagement, self-responsibility, and the utilization of individual team members' strengths. These empower you and your teams to navigate confidently and competently toward a successful future.
Seminars & Workshops
In a constantly changing world, the mindset and skills of individuals and teams are crucial for success and shaping the future.
I support this development through customized solutions and targeted interventions in areas such as leadership, communication, organization, and self-management. These empower participants to act as catalysts and change agents for effective development within their organizations.
As your executive coach, I work with you to develop individualized solutions to enhance decision-making quality, improve team productivity, and foster a culture of active change.
continue reading...
My consulting services aim to refine your corporate vision and develop effective strategies that promote strong engagement, self-responsibility, and the utilization of individual team members' strengths. These empower you and your teams to navigate confidently and competently toward a successful future.
continue reading...
I support this development through customized solutions and targeted interventions in areas such as leadership, communication, organization, and self-management. These empower participants to act as catalysts and change agents for effective development within their organizations.
continue reading...
“Self-initiative, self-responsibility, flat hierarchies…with Florian as a team coach, changes toward ‘new work’ become enjoyable and meaningful.”
Hannes Streeck, Managing Director, Fiege Logistik Stiftung & Co. KG Business Unit Consumer Goods & Retail
References & Client Testimonials
“I create awareness and mobilize inner strengths to master external changes, making leaders and organizations future-ready.”
Florian Höfling
About Me
With extensive and long-standing experience as an executive coach, organizational developer, and seminar leader, I bring a wide range of knowledge and skills that create sustainable value across industries and sectors.
My ten years of international leadership experience encompassed hierarchical, cross-functional, international, and project-based leadership challenges in the global automotive industry.
As an intrapreneur and internal organizational developer within the corporation, my role involved establishing a business unit in Asia, negotiating and finalizing two joint ventures in China, and managing the post-merger integration and operations of a mid-sized Taiwanese company. As an expert in marketing, business development, strategy, and sales, I have successfully addressed diverse business models, markets, and target groups.
With 16 years of international experience in England, France, Portugal, Brazil, and Asia, and language skills in German, English, French, and Portuguese, I bring a valuable international and intercultural perspective to my work.
I approach every challenging situation, both professionally and personally, with enthusiasm, empathy, and an open mind.
The foundation for growth and change is the willingness to embark on a journey.
My journey began on the soccer fields of Munich, where dreams of a soccer career were born and eventually faded. My athletic ambition transformed into a fascination with the vibrant dynamics of the international business world. The diversity on the field evolved into a curiosity and desire to explore different countries and cultures. This curiosity led me during my studies to the cities of Birmingham, Lyon, Paris, Berlin, and Beijing, where I not only studied international business but also
developed an initial understanding of various corporate cultures and market dynamics.
Academic theory was followed by practice, and for over a decade, I led and shaped marketing strategies, global teams, and business development activities in the automotive industry worldwide, with a particular focus on my long-term bases, Taipei, Taiwan, and Shanghai, China.
My ten-year leadership career was always influenced by an intrinsic need to empower people to become self-determined "on the job," enabling them to act entrepreneurially and take responsibility for themselves.
The brilliance of growth and the beauty of change were deeply embedded in my journey, both professionally and personally. This journey brought me back to Munich, where I transitioned from intrapreneur to entrepreneur, starting my independent career as a business coach and consultant.
The stage of my work is diverse: I collaborate with companies and organizations of varying sizes and types, working with corporate executives, entrepreneurs, and ambitious
leaders and employees across hierarchies.
Driven by a passion for continuous development and a commitment to social responsibility, I engage pro bono with innovative programs such as Ashoka gGmbH and Leonhard gGmbH, where the power of entrepreneurship is used as a tool for transformation.
On a personal note, I am the father of two boys (ages 11 and 1), and I love going to the mountains and traveling with them and my partner.
- Since 2023: Senior Associate & Strategic Consultant at Dynamic Results LLC.
- Since 2019: Pro-bono Mentor at Leonhard gGmbH and Pro-bono Coach at Ashoka gGmbH.
- 2018 – 2020: Guest Lecturer for International Marketing & Career Orientation at Hochschule München and the Volkshochschule.
- 2018 – 2019: Business Coach & Trainer at Matterhorn Coaching (now Co-Matters).
- 2007 – 2017: Leadership positions at Robert Bosch GmbH, including Marketing Director Asia Pacific in Taiwan and Senior Manager of Business Development and In-house Consulting Asia Pacific in China.
- Certified Positive Intelligence Coach
- Certified Business Coach & Trainer - Educational Institute for Career and Communication
- Certified Life Coach - Life Coach Training Institute
- Globaldetox Coach – Xantis
- Event Moderation – DW Akademy
- Cross Cultural Change Management & Post-Merger-Integration Program – Carnegie Bosch Institute
- Media Communication Training – Fleishmann Hillard
- Management Development Programme – Bosch Training Center
- Innovation Leader Training – Bosch Training Center
- Train the Trainer Strategic Simulation – Bosch Training Center
- International Management (MSc, graduate in business administratio: ESCP Europe; BSc: Aston Business School)